Peking University

Faculty Member, HSBC School of Business

Assistant Professor of Economics

About

I am interested in non-monetary and monetary ways of selecting for and inducing trustworthy behavior. For example, in "Pro-Bono Work and Trust in Fiduciary Professions," I model how guilt sensitive people may self-select into the medical profession because it is honorable, and how organizations like the American Medical Association may enforce high standards of behavior in order to preserve that honor for doctors. Currently, I am completing a paper on psychological game theoretic ways of using shame to sort for guilt: "Fishy Gifts: Bribing with Shame and Guilt". I test the idea that the shame of a scandal in an expert field may sort trustworthy people out of a fiduciary field in "Sorting with Shame in the Laboratory." I am also interested in how trust may be recovered once lost, e.g., brand recovery after a scandal. That's the subject of "An Anti-Diversification Theory Model of Brand Recovery." I am also working on a way of detecting and a non-regulatory way of decreasing insider trading. See http://pku.academia.edu/DavidOng/CurriculumVitae for abstracts.
Related to my research, I teach an experimental economics class that focuses on non-monetary preferences and an empirical industrial organization class that focuses on the market for credence goods/expert problem. (The credence good/expert problem occurs where consumers generally do not know product or service quality even after repeated consumption,e.g., market for medical services and organic foods.) See http://pku.academia.edu/DavidOng/Teaching for a description.

Contact Information

Homepage: http://www.phsb.pku.edu.cn/Channel.Asp?ID=14

Address: Room 402, Building C
Peking University HSBC School of Business
University Town, Nanshan District
Shenzhen, 518055, China
Office:+86-755-2603-2655
Fax:+86-755-2603-5344